Creative Portfolio Direction & Management - e32 Technology

Provided creative portfolio direction and management across brand, digital, and product initiatives within technology-driven environments. Responsibilities included brand positioning and narrative development, creative and art direction, and the oversight of visual systems supporting web, social, packaging, and customer-facing touchpoints.
Worked closely with founders, marketing department and cross-functional teams, and UI/UX designers to guide creative strategy from early-stage incubation through execution, including end-to-end creative support for the app product launch. Led coordination with external creatives—designers, filmmakers, photographers, logo animators, and printers—managing procurement, agreements, timelines, and deliverables to ensure alignment with brand objectives and quality standards. Oversaw content strategy and social media management, including collaboration with creators and influencers, shaping engagement approaches and visual consistency across platforms. Supported broader business operations as needed, contributing creative leadership to ensure cohesive brand presentation and effective execution across all channels.